Can you help my brand or product?
Choosing the right people to work with is just as important as the product itself. We evaluate our potential partners extensively. To speak with a member of our team, please follow the enquiry page to be reviewed. All enquiries will be passed on to each member of The Edge Creations Team.
What do you charge for your services?
Our services and associated costs are built bespoke to requirements and budget. We use a value-based pricing strategy to ensure that the ROI for each of our clients is aligned with the value that we provide.
My budget is limited, should I still get in touch?
Our mission is more than financial. If you align with our values and mission, please do reach out.
Do you support companies who are at the concept (idea) stage?
Yes. We support brands both big and small, including those at the start-up or concept stage.
Who owns Edge Creations?
Edge Creations is owned by SR Performance Services Limited, which is co-owned by Dr Scott Robinson and Scott Dann. It was developed to set a new standard - where food meets science, and taste meets truth.
Does Edge Creations invest in companies and brands?
Yes. If we like the product, as well as the people behind it, we may consider investing either directly through the company or independently. We also have a revered network of investors who trust our backing and who we have introduced to a number of founders / companies.
Where can I learn more about the brands you have supported?
We support some brands in complete confidence, while other projects are more openly available. Please get in touch for case study examples and testimonials, one of which is below:
"We have worked with Scott and his team at Edge Creations to provide support with our nutritional scope, brand amplification and product development.
I cannot recommend the team more highly - they go above and beyond!
They’ve helped with everything from ingredient formulations and new product development through to scientifically-informed brand positioning and narratives, introducing their network, and helping us secure high quality investment - the list is endless and we’re only at the beginning of our journey.
For any company looking to optimise their brand or product, look no further than the team at Edge Creations, who are not only working with the latest scientific advancements (as well as an amazing roster of clients), but are just an incredible team to work with.”
Jessica Rogers - Founder & CEO of The Teff Creations Company® (UK’s most innovative snack brand 2023 - Corporate Livewire Global Award)
What is the difference between The Edge HPL and Edge Creations?
The Edge HPL is our sister company that specialises in ultra-personalised nutrition support and advanced physiological testing. Oftentimes, we lean on our clients, network and infrastructure within this company to support our endeavours with Edge Creations (double bang for buck for the brands and products we align with).
Scientific Credibility & Positioning
Scientifically-informed new product development, existing product improvement, packaging and labelling consulting, compliance consulting, nutritional claims verification and substantiation (health, wellbeing, performance).
Evidence-Based Marketing & Brand Positioning Support
Including but not exclusive to: Scientifically-backed marketing strategies, evidence-based storytelling, content verification and amplification, market research and competitor analysis, product endorsement and exposure, scientifically-driven media and public relations, scientifically-informed event marketing, public speaking.
Industry Trends, Insights & Education
We offer unique insights into the world of health, wellness and performance - empowering brands to not only lead in their current markets but also pioneer new ones. We leverage our extensive understanding of consumer needs and provide up-to-the-minute insights into emerging scientific trends and discoveries. We also offer workshops and training to empower teams with scientific knowledge relevant to their products, alongside thought leadership and educational content creation.
New Product Innovation / R&D
Whether it’s developing new products or enhancing current ones, we help identify white space opportunities for food and drink innovation, enabling your brand to lead and stay ahead. We also specialise in the design of independent and clinical research trials to add further credibility to your brand and product(s).
Network & Community
Connecting brands with high profile personnel such as athletes, disruptors, teams, organisations, and high quality investors.