Diving deep into TTCC's core was our first course of action. We delved deep into the intricacies of the teff grain, understanding not just its benefits but the unique proposition TTCC's Superblend Bites brought to the table (quite literally).

Our initial task involved assembling the scattered scientific data on teff. We pooled together all existing scientific studies on teff, aiming to form a comprehensive, accurate and evidence-based narrative. This would serve dual purposes: enlightening consumers about the grain's value and spotlighting the distinct advantages of TTCC's snack offering.

Guided by hard facts, we collaborated closely with TTCC to sculpt credible marketing claims. A thorough competitor analysis ensured that TTCC didn’t just blend into the market, but stood out with a clear edge. By determining their scientific positioning and credibility, we honed in on a unique market space that was authentic to their brand promise

Recognising the potential appeal to various consumer segments, we niched down on the most relevant target audiences. Athletes, health aficionados, and high-performing individuals across various spheres emerged as prime prospects for TTCC's offerings.

Lastly, to further solidify TTCC's claim to authenticity and trustworthiness, we aided them in setting up controlled research trials. These trials are currently underway and will be vital in better understanding, and demonstrating, the product’s benefits.

Navigating the intersection of marketing and science is a delicate task, especially in a world that is both hungry for innovation and wary of overhyped claims. For TTCC,  it wasn’t just about gaining visibility; it was about ensuring every piece of content, from website to social media, echoed the ethos of their brand and the genuine science behind both the teff grain and their hero product.

Our involvement began with a comprehensive assessment of TTCC’s digital touch points – from their website to marketing materials and social media content. Given the influx of misinformation and hyped claims in the health and wellness sector, our responsibility was two-fold. Firstly, and by working closely alongside their marketing team, we meticulously reviewed and fine-tuned the information on their website, marketing decks, and social media to ensure it aligned with credible and up-to-date scientific evidence. Secondly, we defined a clear boundary between what could be claimed, what was advisable to avoid, and what was a definitive no-no. This not only fortified TTCC's credibility but also protected them from potential pitfalls - especially over the long-term as they gained traction.

Distribution and brand advocacy are the linchpins of market success. To this end, we carefully crafted the brand's scientific narrative when communicating with a variety of potential partners. By fine-tuning their approach when reaching out to sports teams, organisations, and key personnel, we ensured the brand resonated with authenticity, avoiding jargon and buzzwords that often detract from genuine product value. It was crucial that every interaction emphasised the rigour of the science behind TTCC, ensuring their story was compelling, credible and trustworthy.

For TTCC to secure its foothold in the market, brand recognition and education were paramount. Not merely limited to communicating the merits of teff and the 'Superblend Bites', our approach aimed to resonate with a broader audience, addressing their everyday challenges and aspirations.

We embarked on a series of public speaking engagements, strategically selected to place TTCC at the heart of discussions around premium snack choices. In these events, the narrative extended beyond merely spotlighting teff because we didn’t want them to be a mere product promotion. We drew upon our extensive experience in high-performance nutrition, sharing insights from our work with elite athletes - bridging the gap between the diets of world-class athletes and the daily choices the average person makes. This approach gave our audience tangible takeaways on how the principles of high-performance nutrition could be adapted for a holistic approach to health, wellness, and an optimised lifestyle.

Our presentations covered a spectrum of topics: from the pitfalls in selecting truly nutritious snacks in today’s market, the foundational elements of high-quality snacks, to the advantages of TTCC’s teff-based solution. By intertwining our expertise in the high-performance world with TTCC's value proposition, we not only built awareness for the brand but also fostered trust, emphasising a holistic perspective on health, wellness, and a high performance lifestyle.

Navigating a new market is a complex endeavour, especially when introducing a relatively unfamiliar product like teff. TTCC had a unique, high quality and premium snack, but ensuring it reached the right shelves and the right audiences was paramount.

Our established network and industry expertise played a key role in this journey. We facilitated key conversations, introducing TTCC to elite sports teams and organisations that would value the unique nutritional benefits of Teff Superblend Bites. This not only expanded their product reach but also helped the brand resonate with a targeted, high-value audience.

But our commitment to TTCC’s growth didn't stop at securing prime placements. Recognising the potential of TTCC's offering and our belief in their mission, we leveraged our connections to bring in significant investment. Through trusted investors within our network, we helped them secure over six figures in investment. This financial boost was not just about the numbers; it was an endorsement of TTCC's vision and the future we believed they could carve out.

As TTCC set their sights on continued growth, they recognised the importance of constant innovation to continue redefining the teff grain’s application across the health and performance sectors. Given our successful collaboration to date they have entrusted us with leading their next wave of product innovation.