Delving deep into Stiir’s core values, ethos, and mission, we sought to intimately understand both the brand and their inaugural product - ensuring that their market presence was anchored in scientific merit.

Our journey with Stiir began with a detailed exploration. We distilled its scientific benefits, pinpointing the true unique selling points that set it apart. For long-term success, it was crucial that we differentiated science from fiction. We meticulously scrutinised competitors, assessed consumer needs, and pinpointed precise target markets. Our goal was clear: what can Stiir assert with scientific integrity, and what claims might risk misinformation?

Staying true to our principles of truth, transparency and scientific integrity, we mapped our Stiir’s potential audiences. Whether it was elite athletes, driven professionals, or health aficionados, our aim was to communicate the product's genuine impact. By categorising it as a 'marginal gain', we ensured consumers received an authentic narrative. This approach eliminated overhype, set clear expectations, and allowed Stiir's genuine merits to shine through.

In a world filled with buzzwords and marketing jargon, consumers yearn for brands that speak both clarity and authenticity. For Stiir, their unique product had a solid foundation in science, but the challenge lay in translating that science into compelling yet accurate narratives for consumers, partners, and stakeholders. It deserved a narrative that mirrored its genuine value. 

Our role was to serve as the bridge. Building on our groundwork of establishing scientific credibility, our partnership took the next logical step. Through close collaboration with their branding and marketing team we honed in on essential scientific details and translated these into digestible narratives for the everyday consumer.

We didn't just stop at surface-level descriptions. We crafted a layered narrative: one that allowed casual consumers to grasp the product's core benefits instantly, while also offering enthusiasts the depth of scientific publications for a deeper dive.

This dual approach ensured a balance. It maintained the integrity of the scientific foundation while being relatable and accessible. We transformed Stiir's website content and mission statement, breathing life into them with a blend of rigorous science and relatable storytelling. From packaging labels that accurately communicate value, to marketing materials that resonate with the intended audience – every touchpoint was meticulously crafted to echo Stiir's scientific integrity; ensuring that every claim was backed by credible research.


Stiir’s goal went beyond a cup of coffee, it was about ensuring an informed, enhanced coffee experience that harnessed the full potential of their product.

Stiir approached us with dual objectives: first, to provide consumers with a scientifically-backed guide on how to best use their product. Second, to diversify how their product could be integrated into every day routines.

With our expertise, we evaluated consumer habits and scientifically determined optimal methods of consumption. Recognising that every individual's consumption pattern can vary, we crafted clear, easy-to-follow guidelines that highlighted the optimal ways to make, enjoy, and benefit from, Stiir coffee. From pinpointing the ideal dosage to recommending the best timings, we paved the path for consumers to seamlessly integrate Stiir into their daily routines.

But we wanted to enhance the experience more. Collaborating with our in-house team of creative chefs, we crafted a range of health and performance recipes that incorporated Stiir Coffee. These carefully designed blends like the ‘Stiir Recovery Coffee’ were purposefully tailored to support various facets of health, wellbeing, and performance. 

For us, endorsing a product is not just a stamp of approval - it’s a commitment that embodies our core values, mission and quality standards. It's the difference between simply recognising quality and feeling compelled to recommend.

With Stiir, we did more than endorse. We elevated its positioning to a level where it became the coffee of choice for the clientele of our sister company, The Edge HPL; turning them into vocal brand champions. Beyond this, we leveraged our vast network of connections to pave avenues for Stiir’s strategic partnerships with teams, organisations and professionals across multiple sectors.

In the D2C landscape, consumers want more than a rundown of benefits - they want to feel inspired and good about their choices; hence why such high profile advocates were important for Stiir early on in the journey.

Stiir's vision was expansive, teeming with product ideas that resonated with their values and mission. But launching a large number products in quick succession wasn’t the strategy they, or we, believed in. Hyper-focus was the priority. While their inaugural product had set the stage, the objective was to enrich their product suite with a small number of carefully considered, science-driven innovations.

Our role was two-fold. Drawing upon our in-depth scientific expertis and extensive market insights garnered from The Edge HPL, we meticulously evaluated Stiir’s product concepts. This rigorous analysis resulted in not only refining their ideas but also introducing ones of our own that addressed unmet and genuine market needs.

The outcome was a robust and precise product roadmap for 2024 and beyond. By recognising market voids and seizing white space opportunities, we've co-created a product pipeline that aims to elevate industry standards. This collaboration illustrates the magic of blending Stiir’s visionary ideas with our scientific expertise and unique market insights.